Why the Name?





The company’s founder was fondly known as Caffeine, of which the company was originally named. If you met him, you’d understand. He’s passionate to say the least.


However, as the industry evolved, he evolved with it. Beyond all the industry changes, the company was taking on more requests to take our approach that was famously known for outreach campaigns and apply it to helping it’s clients build more rewarding cultures. Lastly, after 12 years, he got bored.


So, while on a family vacation to the beaches of the Turks and Caicos Islands, he started reading a book on the great race to the moon. The Turks happened to be the same place where the Mercury astronauts came ashore after its historic flight.  After reading the story of how and why many competitive industries more intently collaborated to put a man on the moon, he found a similar story to the services he was providing. It was all about the, why? One, it needed a rally cry, which President Kennedy so famously delivered. Two, it needed the right story to more passionately motivate collaboration, which ultimately wasn’t just walking on the moon. It was to not play second fiddle to the U.S.S.R.


It first drove culture, which inspired the telling of a famous story. President John F. Kennedy was visiting NASA headquarters for the first time in 1961. While touring the facility, he introduced himself to a janitor who was mopping the floor and asked him what he did at NASA.  The man replied, “I’m helping put a man on the moon!”


It drove results. We took one small step for man, but one giant leap for mankind.


He penned the name in the sand, showed his family, and they all smiled. 


Today, we are known as, Moon Landing, Inc.




Moon Landing Inc.
428 S 2nd Street . 

Milwaukee, WI. 53204