Welcome to the Mission (B)Log
Welcome to the beginning of Moon Landing’s new agency blog, Mission (B)Log. Here at Moon Landing, when we work with clients we always recommend that they have a company blog on their website. Why? The benefits are endless:
Small businesses that blog get 126% more lead growth than small businesses that do not blog. The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. B2B companies who use blogs generate 67% more leads per month than those who do not, and B2C companies that blog generate 88% more leads per month. Unfortunately, only 36% of Fortune 500 companies have a public blog. While 70% of agencies have a blog, only 7% update it weekly.
If we’re going to recommend something to our clients, we need to lead by example. We want to be part of that 7%.
Posts on Mission (B)Log will be split up into 3 different categories.
Weekly Reading: We’ll be posting a Weekly Reading page every Friday that gives our readers the scoop on marketing/pr/advertising knowledge from various articles- past and present.
Monthly Article: The Moon Landing staff will research and write about an industry topic we’re experts on. This type of article will be posted at the end of the month.
Moon Landing News: As Moon Landing acquires new clients, hires new staff, and appears in the News, we’ll be sure to keep you updated!
-The Moon Landing Team