CHICAGO Children's ADVOCACY CENTER
The CCAC provides sensitive and responsive care for thousands of victims of child sexual abuse each year. But they can’t help the estimated 3,000 children in the Chicago area that remain silent about the abuse they endure every year.
The CCAC needed to jolt Chicago into awareness about this tragic crisis and make an undeniable, emotional statement that would force Chicagoans to confront this horrifying reality.
We took over Daley Plaza to create a dramatic, large-scale “Teddy Bear Sit-in” with 3,000 stuffed animals, each one representing an individual case of sexual abuse that went unreported. This astonishing metaphor for unpunished crimes and innocence lost forever provoked a range of powerful emotions from Chicagoans, and received major media coverage from every news entity in Chicago, and caught the attention of the world when many thousands of witnesses to the event shared images of their experience of it on social media.