Welcome to the beginning of Moon Landing’s new agency blog, Mission (B)Log. Here at Moon Landing, when we work with clients we always recommend that they have a company blog on their website. Why? The benefits are endless:
Small businesses that blog get 126% more lead growth than small businesses that do not blog. The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. B2B companies who use blogs generate 67% more leads per month than those who do not, and B2C companies that blog generate 88% more leads per month. Unfortunately, only 36% of Fortune 500 companies have a public blog. While 70% of agencies have a blog, only 7% update it weekly.
If we’re going to recommend something to our clients, we need to lead by example. We want to be part of that 7%.
Posts on Mission (B)Log will be split up into 3 different categories.
Weekly Reading: We’ll be posting a Weekly Reading page every Friday that gives our reade...